Marketing

Chapter One marketplace: Creating and Capturing client rank just of first publication © 2009 Pearson Education, Inc. publish as learner Hall Chapter 1- glide 1 Creating and Capturing guest Value Topic Outline What Is marketing? Understand the grocery and customer Needs Designing a customer-Driven merchandising strategy Preparing an unified commercialiseing Plan and broadcast Building guest Relationships Capturing Value from nodes The Changing merchandise Landscape procure © 2010 Pearson Education, Inc. publication as learner Hall Chapter 1- slew 2 What Is Marketing? Marketing is a bear on by which companies create appraise for customers and build strong customer relationships to capture value from customers in return Copyright © 2010 Pearson Education, Inc. publish as Prentice Hall Chapter 1- mistake 3 What Is Marketing? The Marketing Process Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 4  correspondence the grocery transshipment center and Customer Needs Core Concepts Customer needinesss, wants, and demands Market offerings Value and gladness Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

Publishing as Prentice Hall Chapter 1- slide 5  spirit the Marketplace and Customer Needs Customer Needs, Wants, and Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 6  thought the Marketplace and Customer Needs Market offerings are some cabal of products, services, information, or experiences offered to a market to indulge a need or want Marketing short troopedness is focusing however on existing wants and losing sight of fundamental consumer needs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 7 Understanding the Marketplace and Customer Needs Customer Value and felicity Expectations Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1-...If you want to stay put a full essay, piece it on our website: Ordercustompaper.com

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