Accounting 422 Introduction

A.Background: Bill Bowerman and Phil Knight founded Nike with an idea to bring in low-priced, sophisticated acrobatic shoes from Japan to compete in the U.S. athletic shoe grocery store. Both men invested $500 enthr iodinment into the gild. In 1964, Blue Ribbon Sports was born and imported the shoes from Onitsuka Tiger. In 1972, they form a new company that would design, get step forward and sell its own shoes and that company, called Nike. The company headquartered is located in Beaverton, Oregon with slightly 26,000 employees cosmeawide and trading operations in cxx countries. afterward many experiments for womens innovationwear, in 2001, Nike created its global womens footgear division. In 2006, footwear accounted for 66 portion of the business make-up, array out 28 percent, and equipment 6 percent and Nike had grown into one of the worlds most intimately known brands. Nikes business units represented the lead dimension of the companys organization structure , along with global functions. In summer 2006, the company shifted their focus on from product orientation to a mob operate approach. Nikes six major business categories were foot race, mens training, basketball, soccer, womens fittingness, and sportswear. The footwear, apparel, and equipment industry is in a mature stage of the look cycle, however, women fitness market stock-still has growing potential. SWOTT Strengths: Name recognition.

valet de chambres most well known brands. Dominate rivalry in the global athletic footwear, apparel, and equipment market. Innovative products. In 2006, guard appr oximately 38 percent of the global market p! arcel of land in footwear market. Nike led in womens running from a market share and revenue perspective. Competitive organization. Nike has approximately 26,000 employees worldwide and operations in 120 countries. Changed toward category driven approach. Womens fitness market (contribution to the brand). Athletic products (specially made for separate sport). Strong distributions. ...If you lack to get a full essay, rig it on our website: OrderCustomPaper.com

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