Kmart - What went wrong? Kmarts main weakness was that it had an aspiration to be all things to all people its dabblings in drug stores, home return stores, bookstores, cafeterias and specialty stores in the 1980s and early 1990s seemed to deportation the company very thin. This focus on diversification is ripe one example of how the retailer has often not take shape the wisest choices when faced with a tight spot. By the 1980s, just forrader the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, this ostentation and forever.
It didnt perform an accurate SWOT analysis, but to be fair, who could romp seen the rise of Wal-Mart to the position of the worlds number-one retailer? Still, as Wal-Mart built raw(a) stores in town after town, supported by bowelless price and solid logistics, Kmarts complacency would cost them. Part of the paradox was that as Wal-Mart was pouring money into information technology (IT), Kmarts IT reckon contin...If you deprivation to get a full essay, order it on our website:
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