Brand case Study Essay

Since fount in a suburb of a major metropolitan flying field two years ago, Pablos Pepper Pizza has consistently had a huge line of customers waiting for a table. Pablo, the owner, attributes this to his strong belief that customers atomic number 18 entitled to high quality food at inexpensive prices. His home run promise is to consistently create a fun, family-oriented environment centered around great food that wont break the budget. This idea is demonstrate at many different touchpoints with customers. Parents can racket the $5.00 all-you-can-eat pizza and salad comeback while square uping the game on the television screen. Kids receive a complimentary activity book along with a packet of crayons and boundless trips to the dessert bar stocked with fruit, pizza, and cookies. From time to time, Pablo even personally invites the children to watch the pizzas being made through a glass window. The employees seem to enjoy this as much as the children do, especially when the chi ldren smile as the pizza dough is tossed high into the air.Its a good thing, too a friendly attitude is stressed at weekly staff meetings. During this time, Pablo alike reminds the cooks to keep a fresh supply of a variety of pizzas on the buffet line, and he instructs the bussers to quickly clear dirty plates from the tables. All this must(prenominal) be working because the place is still packer Answer the pursuance questions. 1. What are Pablos Pepper Pizzas core set? 2. What is Pablos Pepper Pizzas fool promise, and how does the restaurant search to live up to this promise? 3.What words best describe Pablos Pepper Pizzas brand personality? 4. What does Pablo do to meld his brand values into employees activities? 5. How might Pablo evaluate the effectiveness of his brand? 6. What opposite things could Pablos Pepper Pizza do to cook its brand? cuticle II Read the case study and then working in groups recommend ways that the small business can further build its brand usin g the information provided. Dog owners cannot seem to get comme il faut of Dogs Soap n effervesce, a small business that offers a new-sprung(prenominal) concept in pet grooming care.Unlike traditional per-grooming salons, tag owner pay around $10. 00 for the use of Dogs Soap n spume bathtubs, soaps, hoses, towels, and blow dryers. Many find that doing the grooming themselves not only saves money, it provides a time to interact in a clean, safe environment with their dogs. For an scanty fee, they can also dip their dog in a flea bath. sorrowful customers (although rare) are given their money back because Dogs Soap n Suds believe in total satisfaction.This belief, along with the convenience that Dogs Soap n Suds offers to customers-no mess to clean up at home and no supplies to purchase-is the very foundation of Dogs Soap n Suds existence. Furthermore, the business has hopes of inauguration another location within the next year and perhaps expanding upon its services. 1. plac e and write the core values. 2. Craft a brand promise. 3. Describe the brand personality. 4. Select a name/develop a brand symbol. 5. nurse the identity of the brand. 6. Integrate the brand values. 7. Evaluate the effectiveness of the brand.