Marketing Communication Strategy

Remote control models and other hobby items (ctrl+click to act on link) sixpenny cosmetics, skinc atomic number 18 haircare, ornamentalist fasion. All famous stigmas (ctrl+click to travel along link) A lot of exiting erotic crops (ctrl+click to follow link) SCHOOL OF byplay Marketing Communication Strategy (BA 5128) Content Page TitlePages Introduction to Bobblee 1 Target Market 2 incorporate and Advertising Objectives 3 centre Strategy Conclusion Appendices pic Introduction Product BoblbeeBOBLBEE A unique and find haversack that provides a very versatile combination for transporting high-tech equipment unitedly with soiled shoes or skates, while harboring both the table of contents and the carrier. The Urban Backpack was initially created by the young and dynamic designer Jonas Blanking who sees a need to protect his sports gear and work equipment from antithetical hasheesh environments he faced in everyday life. The The selling point of this unique radixs lies wit hin its Monocoque Hardshell strong and protective, yet light, comfortable and ergonomically sound.Together with intrinsic Cargo System and The External Cargo System came together as the first BOBLBEE Monocoque Hardshell Backpack in 1998. The team is assigned to bring almost the awareness of this innovative reaping and to create a different flesh from the other bag producers in the foodstuff. And to help to achieve the sales pit set by the client Target Group The consultation go away be basically average males in their age of 18 to 25 years old. The trains (MRT) is their time saving machine, not foracquiring the buses that allows a shorter cuts across the city. existence constantly on the go, they have full of passion and are singular about the innovative and technology world. They are gamed enough to experience the different savy modernistic aged equipment that are on the market. It is essential to have multi and thingamabob products on their body that will help to desig n a awe-inspiring pick up to whatsoever others. They also enjoy reading hip and fashion magazines to keep themselves updated with the ever changing trends of fashion. The shopping malls and internet are their weapons for each knowledge that they seek to find.The target group are wonted(prenominal)ly youngsters in search of a outstanding identity, They are very knowledgeable and unsandedness towards the whats newfound on the market. As the spending power had accommodate stronger over the years, money is no longer a featureor to getting anything that they wish to obtain. The boblbee hike is a complete change over from the usual haversack we pot find on the market. As the product has a sleek hard shell that stands out from the crowd, it does attract attention and project a new age look.On the whole the light backpack provides a multi functional and a kinder load to the users back. Corporate Objective To achieve a sales tax revenue of S$800K in the first year and a total of S$74 one thousand thousand in the next 3 years(at 5% increment) Advertising Objectives Within a year, to inform and educate the target audience of males between 18 to 25 who are innovators, trendy and outdoor type. And to instill awareness As it is new to the market that we are presenting to, there is a strong need to complete a ground for this innovative product for the first year.So the revenue for the first year will be slightly slower as the ideas are to inform and educate the target audience. The consumers are constantly unfastened to the ever quick moving fashion trends, by setting up a class of its own, would allows a good, stronger mind perceptions in consumers. consequently to attract and maintain the sales income will requires lots of reminders in the later(prenominal) part of the product cycle. Message Strategy Product reposeing account The place where a product occupies in a given market as perceived by the target audience is known as the products position.Posit ioning involves determining the image we want the product to have in the consumers mind as well as develop and implementing promotional strategies to achieve the desire image. There are several strategies to position a product in the market such as using Product Application or using Price/Quality etcetera For this product we decided to use the Product Attributes, which is able the set the brand apart(predicate) from competitors based on specific characteristics or benefits offered.In fact it can help to position on more than one product benefit. It is important for the marketers to position their new product correctly so as to create awareness as well as to encourage the consumers on brand switching from competitors. The characteristics of the product that we want to emphasis to our consumers are that this bag is a durable, multi-functional product targeted for the new generation. We need to help the target audience to identify these benefits and their product acceptance to this innovative product in the new age.These extraordinary features also help the consumers to generate a cool image if their purchase decision on this product is made. It helps to keep and also protect their sensitive equipments such as laptop or digital cameras from any damages during movement, as long as they are safely unploughed in the hardshell. To position Boblbee as a superior brand apart from other bags like Outdoor, Campus, Deuter etc. With exceptional product attributes, to form a durable multi-functional bag that caters to the needs of new age, techno savvy, sporty individuals with a demand for design of innovations.Approach Our team has adopted Informative and credit line approaches for our pass along presentation. As this is a new product to be introduced into the local market, these approaches can help to aggressively accelerate in brand presence. We regard this Boblbee backpack as a high involvement product since the target audiences are actively seeking information a bout this new product. Using the argument approach is also appropriate as the benefits from product features are not obvious to the target audience.The main benefits such as the impact protection, yawl flex and lumbar support system. Impact protection- The boblbee monocoque hardshell provides optimal protection for sensitive products such as lap tops and cameras. Bellow flex- the boblbee quick lock, in combination with the unique bellow flux, allows flexible volume adjustment and patrician access. Lumbar support system- lumbar support created by the innovative S-design separates the amphetamine load area from the lower lumbar support area and provides sensitive weight distribution and reduced stress on the back. .. It has achieved several Awards wining in . Remote control models and other hobby items (ctrl+click to follow link) Cheap cosmetics, skincare haircare, designer fasion. All famous brands (ctrl+click to follow link) A lot of exiting erotic products (ctrl+click to follow link) Check these products CtrL + click on the banners to enter pic pic pic The right bag can make the residue pic The eventual(prenominal) bag for all The right bag can make the difference for the modern sportsman