Brave New World Essay Example for Free

Brave New World Essay Rhetorical Mode and Purpose It is better that one should suffer than that many should be corrupted.? Existing under a socially oppressive government, Bernard Marx constantly endures mental distress as a consequence of his unorthodox views. In Brave New World by Adolf Huxley, the primary protagonist struggles to voice his bitterness and disgruntled opinions, but the repressive World State tyrannize the society, and he ultimately loses his fight in becoming exiled. Narrated in the third person, Huxley details a technocratic government where signs of emotions are rendered treacherous and extreme consumerism forms the core of society. However, even more revolting is the unconscionable replication of nature through mass cloning, affirming the loss of everything fundamentally human. Through Brave New World, Huxley warned past governments who sought to increase effectiveness and stability, and continues to admonish the modern world, against increasing government intervention. Through narration, Huxley provides a panoramic scope of the horrific details and events residing under the command of a domineering government that asserts its omnipresence in all aspects of life. PASSAGE 1 (114-116) I chose this passage for both analytical purposes and interest value. Its surfeit in syntax variations stood out as a highly appealing passage to be analyzed, and the language effectively aroused suspense out of me. As the world of the savages unravels before Lenina?s eyes, her disgust heightens with each event that takes place, furthering repelling her from the culture. The underlying tone of hypnotic anticipation leads the audience through a series of events that build towards the climatical action of the passage. Through rhythmic syntax that propels the scene forward, dissonant diction and savage details, Huxley provides a lurid atmosphere as the lead-in to the horrifying act of sacrifice. Immediately, cacophonous diction begin to agitate the auditory senses. ?Harsh metallic? male voices answering the ?shrill? cries of the women initiates a perturbed mood and foreshadows deplorable events. As the audience?s sense of hearing wears away, ?a ghastly troop of monsters hideously masked or painted out of all semblance of humanity? enters to disconcert the visual senses. Nothing more than monsters completely devoid of human aspects. Monsters capable of executing actions that would appall Lenina?s society. Anticipation builds as the shrieks become ?louder and louder?; their dances, ?round and round? and ?round and round? again. Their actions echo in successions of hypnotic movements that lull the reader into a trancelike state. ?More and more,? the leader flings black snakes ?brown and mottled.? The periodic sentence emphasis this final action as a symbol of savagery and remnant of a primitive culture that ultimately disgusts Lenina. Dull diction such as ?brown and mottled? assembles a drab layer of atmosphere that looms over the tribal ritual. Adverbs and conjunctions advance toward additional events that further feed anticipation. ?And then the dance began?Then the leader gave a signal?Then the old man lifted his hand.? Syntax and diction continue to build suspense as it mounts toward a most horrific action event. Semicolons and commas function as the dominant driving force behind the passage. Instead of inserting common periods, Huxley surrogates punctuations as a link between closely related details that incrementally build towards the summit. Without paragraph breaks to detract from the anticipation, the events flow in a continuous stream while sentence lengths and punctuations determine the rhythm and pacing. The compound-complex sentences are brought to a sudden halt with the ceasing of the drums. ?The drums stopped beating, life seemed to have come to an end.? The device that signaled life halts suddenly and a series of medium length sentences supercedes the long ones. Just as the storm the eye of the hurricane provides temporary respite, the momentary arrest of the beating only creates further anticipation, leaving the reader waiting for the other half of the hurricane. Rather than satiating expectations, syntax lurches the rhythm suddenly to induce greater anticipation and thirst so th at when it resumes, the resulting effect will be of greater impact. The scene shifts from the panoramic view to focus on the interaction between two specific characters, the old man and the boy. Analogous syntax structure directs attention to the progression of actions. ?The old man clapped his hands?The old man made the sign?The boy moved on Succinct details are unaccompanied by imagery or flowery language that would detract from the crucial suspense-arousing events. ?The coyote-man raised his whip; there was a long moment of expectancy, then a swift movement, the whistle of the last and its loud flat-sounding impact on the flesh.? The actions of the savages tapestry the shroud of luridity that continue to repel Lenina while the clause between the semicolon and comma mirror the silence before the strike of the whip. At last, the ?whistle? signifies the anticipated action that syntax, details and diction have all along foreshadowed. ?Twice, thrice, four times round he went?.Five times round, six times round? Seven times round.? Lone words that constitute sentences and telegraphic phrases cut by commas reflect the sound of the lashes. Enumeration of each lash as if a scene from a movie being played in slow motion, grants equivalent emphasize of the pain from each blow. ?A few drops fell, and suddenly the drums broke out again into a panic of hurrying notes; there was a great shout.? The anticipation is finally satiated confirmed by the abrupt burst of drums. PASSAGE 2 (142 144) The details and diction in this passage was striking in conveying John?s fascination with Lenina. It immediately evoked in my mind a scene from Sleeping Beauty where the Prince stumbles upon the bewitched Princess. Lenina?s introduction to John at this point of the novel likens to a scientific experiment where a new and exotic life form is presented in a previously pedestrian environment. John, engrossed with every aspect about Lenina, adopts a humble position and invests her with rapt wonderment. Upon finding her possessions, he takes immediate fascination to his discovery and indulges himself in her relics. John?s actions reflect that of a worshipper. Thus, Huxley employs a tone of reverent infatuation to manifest John?s idolization of Lenina. Dominated by alluring details, the passage aims to manifest John?s unqualified adoration for Lenina. Without delay, olfactory appeal works to captivate John by providing a sense of familiarity, an indication of Lenina?s presence. In ?breathing Lenina?s perfume? and discovering ?a cloud of scented powder?, he conveys his fanatic infatuation, and then continues to ?fill his lungs with her essential being.? A meager waft proves inadequate to satiate John?s desires. Instead, he relishes in bliss, the effusive outpouring of her presence, breathes in her scents like a drug, and allows it to pervade all of his internal organs. In addition, he imagines the ?touch of [her] smooth skin against his face, while other tactile details confirm his nostalgic longing for her. As if in the presence of a goddess, he executes his actions with the most scrupulous care. Bending over the precious box, he touched, he lifted into the light, he examined. Polysyndetons and parallel structures emphasizes each action as distinct entities with equivalent importance. Commas retard the process so as to display not cursory haste, but fastidious devotion   not coarseness, but refinement and not brashness, but the delicacy of a worshipper in tending to a higher life form. Abstract diction continue to manifest John?s obsessive attachment to Lenina. Huxley attributes her possessions with desirous diction, labeling her perfume as delicious, her box as precious, her puzzle, a delight. John becomes entranced by her divine possessions, and muses over Lenina reverently. Delving further into the passage, comparative details attributed to Lenina and syntax portraying John as a stalker reveal the extent of his infatuation. Metaphors ascribe enigmatic aspects to Lenina, which intrigues John and plunges him into enchantment. Infatuated, he derives pleasure from unriddling her bewitched apparels. A simple pair of velveteen shorts likens at ?first a [to a] puzzle, then solved, a delight.? Lenina, furnisher of magically exotic appeal, jolts excitement into his previously mundane life of savagery. Huxley portrays her through John?s eyes as analogous to a mystery to be demystified, lock to be unlocked, cipher to be deciphered ? all of which fascinates John and builds on his infatuation. However, his conspicuous adoration becomes suppressed into a concealed form when agitation forms over the possibility of being discovered. Covert syntax and  diction depict John as an infatuated stalker. ?He heard something ? something like a sigh, something like the creak of a board.? Huxley purposefully employs ambiguous diction such as ?something? as opposed to concrete observable details. Disclosing her hiding position, Lenina?s appearance gradually comes into scope. John replies with stealthy obsession and strategically planned actions, reflected by extra inserts of commas that mirror his wary movement. ?He tiptoed to the door and, cautiously opening it, found himself looking on to a broad landing.? With enchanting metaphors and furtive syntax, literary devices continue to manifest John?s infatuation. Upon reaching the climatical action of John finally disclosing Lenina?s position, the tone ultimately assumes one of consummate reverence. Descriptive details of Lenina fast asleep enhances her chaste qualities. ?So beautiful in the midst of her curls, so touchingly childish with her pink toes?so trustful in the helplessness of her limp hands and melted limbs, that the tears came to his eyes.? Excessive use of the adverb ?so? heightens the degree of her qualities, implying an empyrean life-form inspiring awe. The child-like characteristics solicits sacred protection from John. Huxley?s delineation of her as ?limp? and ?melted? with a ?grave? sleeping face suggests death and ascendance into heaven. John, captivated, reveres her as one would of a goddess. Complex-compound sentences embroiders her purity and innocence while allusions to Shakespeare?s Romeo and Juliet continues to attribute divinity. ?On the white wonder of dead Juliet?s hand, may size/ And steal immortal blessing from her lips.? Comparison to Juliet further implies the notion of her resemblance to a goddess possessing immortality and an ethereal aura. In a humble manner, John ?very slowly, with the hesitating gesture? reach out to affirm the heavenly presence. However, his hands ?hung trembling? as he ruminates on the sacrilegious. Dare he ?profane? with his ?unworthiest? hand? Awe-inspiring details and sacredly connotated diction avouch the tone of infatuated reverence. PASSAGE 3 (232 233) The tone of this passage was not presented by the narration or characters in the novel, but rather created by a passage from a book being read by one of  the characters. I thought it was interesting to analyze a tone inside a passage of a passage. The abstract and metaphysical level of Brave New World reaches its apex when Mustapha Mond proceeds to read a passage from Maine de Biran?s book that justifies man?s eventual submission to God. While Biran holds the creed that individuals ultimately lose control of their lives and inevitably capitulate to the overwhelming siren call of God, Mond challenges that with the World State, one never experiences loss and thus will never seek counsel of religion. Huxley employs a tone of forensic instructiveness to allow both sides to present their cases effectively. Persuasive syntax utilized in Biran?s excerpt efficaciously compels the audience to assume his position. Immediately, the passage adopts the structure of a formal argument with Biran?s proposal of his thesis. ?We are not our own any more than what we possess is our own. We did not make ourselves, we cannot be supreme over ourselves. We are not our own masters. We are God?s property.? Simultaneous use of the pronoun ?we?, and three consecutive negatives carves away at the monolith of individual confidence. The anaphora build logical progression toward the thesis, whose brevity and sole affirmative adverb grants emphasis on unity with god. Also, rhetoric use of first person point of view lends itself to the notion that this pertains to all. Biran?s argument develops into a tone of instructiveness so as to provide support, illustrated by the transition, ?take this for example.? Repetitions in diction function to acknowledge the opposition. to have to think of nothing out of sight, to be without the irksomeness of continual acknowledgements, continual prayer, continual reference.? Syntactical analysis of Biran?s introduction reveal a tone of forensic instructiveness. Upon setting up the premise, Biran now proceeds to counter the opposition by providing rational support. The extensive length and complexity of the sentences that follow, broken down logically by semicolons and commas, carries the reader through a step by step process of rationally reaching a valid deduction. Diction, as well as syntax, justify man?s ultimate  submission to religion. With transitions such as ?feeling thus? and ?from which,? the progression towards the conclusions likens to a mathematical proof abundant with derivations. Anaphoric use of ?as the? and ?less? exhibits an inverse relationship between aging and the sentiments that prevented dependence on religion. Thus, with aging, ?God emerges as from behind a cloud? of with omnipotence, indicated by a series of fate-associated diction. ?Naturally,? one turns to God when he loses control of his world, and will ?inevitably? submit under his ?absolute? and ?everlasting? power. With spiritual and abstract diction, Biran?s concepts appeal spiritually and offer cleansing. ?So pure; so delightful to the soul.? The elongated sentence ultimately reaches its objective, its emphasis granted by a single dash. ? ? a reality, an absolute and everlasting truth.? Enhanced by mathematical instructiveness and persuasive diction, Biran effectively presents his case. After introducing Biran?s position, Mond assumes the tone of forensic instructiveness. He promptly proposes a qualified argument: ?You can only be independent of God while you?ve got youth and prosperity.? Mond builds his case upon the assertion that so long as one attains youthful desires and lives without the fear of death from old age, religion holds no significance in their life. Transitions prove to be the driving force of Mond?s counter-argument. ?Well, we?ve now got youth, what follows? Evidently, that we can be independent of God.? His argument, comparable to Biran?s, progresses logically and employs first person pronouns as well. ?And why should we go hunting for a substitute for youthful desires when desires never fail He summarizes his position with comparative rhetorical questions that juxtaposes both sides of the argument. The inquires detract rationale from Biran?s assertions while promoting his alternate solutions. Through forensic instructiveness, Mond?s counter-argum ent proves to be efficacious as well.

Essay on Number Theory -- Mathematics Math

Research Paper Throughout math, there are many patterns of numbers that have special and distinct properties. There are even numbers, primes, odd numbers, multiples of four, eight, seven, ten, etc. One important and strange pattern of numbers is the set of Fibonacci numbers. This is the sequence of numbers that follow in this pattern: 1, 1, 2, 3, 5, 8, 13, 21, etc. The idea is that each number is the sum of its previous two numbers (n=[n-1]+[n-2]) (Kreith). The Fibonacci numbers appear in various topics of math, such as Pascal?s Triangle and the Golden Ratio/Section. It falls under number theory, which is the study of whole or rational numbers. Number Theory develops theories, simple equations, and uses special tools to find specific numbers. Some topic examples from number theory are the Euclidean Algorithm, Fermat?s Little Theorem, and Prime Numbers. Strangely, the Fibonacci numbers appear in nature too. One familiar way in which the Fibonacci numbers appear in nature is the rabbit family line (and bee family line as well). Another strange way in which the Fibonacci numbers relate to nature is the plant kingdom. Because of these strange relationships, I ask the question: How and why do the Fibonacci numbers appear in nature? In this paper, I will attempt to answer this question. Pascal?s Triangle - Golden Rectangle 2 The man behind the Fibonacci numbers, Leonardo Fibonacci, was born in Pisa in 1175 A.D. During his life, he was a customs officer in Africa and businessman who traveled to various places. During these trips he gained knowledge and skills which enabled him to be recognized by Emperor Fredrick II. Fredrick II noticed Fibonacci and ordered him to take part in a mathematical tournament. This place would eventuall... ...its relation to the Golden Angle, which appears in the primordia of plants in order to give the maximum number of primordia for plants. I like to think of an idea in the book, ?Life?s Other Secret,? which says that it?s not just Fibonacci Numbers that matter; it?s also the matter in which they arise (Stewart). 9 Works Cited Adam, John. Mathematics in Nature. Princeton, New Jersey: Princeton University Press, 2003. Knott, Ron. ?Fibonacci Numbers in Nature? 18, July 2005. 03, Aug 2005. Kreith, Kurt. COSMOS Professor. Davis, California. Muldrew, Lola. COSMOS Teacher Fellow. Davis, California. Stewart, Ian. Life?s Other Secret. Canada: John Wiley & Sons, Inc. University of Cambridge. ?The Life and Numbers of Fibonacci? Sep 1997. 03, Aug 2005. Essay on Number Theory -- Mathematics Math Research Paper Throughout math, there are many patterns of numbers that have special and distinct properties. There are even numbers, primes, odd numbers, multiples of four, eight, seven, ten, etc. One important and strange pattern of numbers is the set of Fibonacci numbers. This is the sequence of numbers that follow in this pattern: 1, 1, 2, 3, 5, 8, 13, 21, etc. The idea is that each number is the sum of its previous two numbers (n=[n-1]+[n-2]) (Kreith). The Fibonacci numbers appear in various topics of math, such as Pascal?s Triangle and the Golden Ratio/Section. It falls under number theory, which is the study of whole or rational numbers. Number Theory develops theories, simple equations, and uses special tools to find specific numbers. Some topic examples from number theory are the Euclidean Algorithm, Fermat?s Little Theorem, and Prime Numbers. Strangely, the Fibonacci numbers appear in nature too. One familiar way in which the Fibonacci numbers appear in nature is the rabbit family line (and bee family line as well). Another strange way in which the Fibonacci numbers relate to nature is the plant kingdom. Because of these strange relationships, I ask the question: How and why do the Fibonacci numbers appear in nature? In this paper, I will attempt to answer this question. Pascal?s Triangle - Golden Rectangle 2 The man behind the Fibonacci numbers, Leonardo Fibonacci, was born in Pisa in 1175 A.D. During his life, he was a customs officer in Africa and businessman who traveled to various places. During these trips he gained knowledge and skills which enabled him to be recognized by Emperor Fredrick II. Fredrick II noticed Fibonacci and ordered him to take part in a mathematical tournament. This place would eventuall... ...its relation to the Golden Angle, which appears in the primordia of plants in order to give the maximum number of primordia for plants. I like to think of an idea in the book, ?Life?s Other Secret,? which says that it?s not just Fibonacci Numbers that matter; it?s also the matter in which they arise (Stewart). 9 Works Cited Adam, John. Mathematics in Nature. Princeton, New Jersey: Princeton University Press, 2003. Knott, Ron. ?Fibonacci Numbers in Nature? 18, July 2005. 03, Aug 2005. Kreith, Kurt. COSMOS Professor. Davis, California. Muldrew, Lola. COSMOS Teacher Fellow. Davis, California. Stewart, Ian. Life?s Other Secret. Canada: John Wiley & Sons, Inc. University of Cambridge. ?The Life and Numbers of Fibonacci? Sep 1997. 03, Aug 2005.

How Psychological Theories Have Been Used in Beer

When they see a person carrying a bottle of beer and the soft toy, they will Immediately apprehend IM without any questions asked. Back In the police station, the policemen would be enjoying the beer, which they had confiscated, while the Innocent customers would be miserably locked up In the cell. Similarly, this commercial Is supposedly targeted at adults, those who are above 8 years of age, since they are allowed to drink. However, everyone is again allowed to view the commercial for humor purposes.Our group will also be doing comparisons of the two beer commercials in terms of the psychological theories used and other dissimilarities worth mentioning. 2) Theory Reviews 2. ) Learning Theory There are basically three theories to learning, I) Classical conditioning II) Operant conditioning Ill) Observational learning Classical controlling Is the type of controlling that makes use of a stimulus that, before controlling, does not naturally bring about the response of Interest and a st imulus that brings about interest without having being learned.A good example loving it† makes it a top choice fast-food outlet that most people will patronize. The slogan in this case plays the role of a natural stimulus whereas Macdonald fast-food outlet is the unconditioned stimulus. Upon hearing the â€Å"I'm loving it† slogan, the sign of Macdonald fast-food outlet will appear unknowingly to our mind. Operant conditioning is a type of conditioning, which a voluntary response is strengthened or weakened, depending on its favorable or unfavorable consequences. An example will be that of a Wall's ice-cream advertisement.With attractive offers like, buy 3 for the price of 2 or even free gifts being given away for each tub of ice- cream brought. Observational learning is learning through observing the behavior of another person called a model. A good example will be that of a coca cola drink advertisement. In most of the coca cola drink advertisement, there will be peop le drinking the coca cola drink itself and they will reveal a very refreshing and cooling expression when they finish drinking a drink and by seeing that after drinking that can of coca cola drink, it will bring about a refreshing and cooling sensation to a person.Out of these three learning theories, only the classical conditioning and the observational learning are being applied to the beer commercials. This commercial uses the Classical Conditioning theory. Most people would not normally associate beer with singing. But after being exposed to the commercial for mom time, a person would actually remembers the Heinlein beer commercial, and hopefully proceed to buy the beer. When a person watches the commercial for the first time, he/she will acquire the impression that the singing has nothing to do with the beer.However, the tastiness, â€Å"It seems some people didn't take the last Heinlein commercial seriously. † And â€Å"Remember, buy Heinlein or we'll keep running thes e commercials,† actually reveals the whole intention of the commercial. So eventually, they will associate the beer with the horrible singing. Scrabbles This commercial uses the Observational Learning. Firstly, when the customer buy the beer and gets a free toy, a person may also follow suit. The idea of an incentive or free-gift' appeals very much to us Singapore who are very ‘kiss' or have the â€Å"don't want to lose out â€Å"attitude.So, when the customer is being apprehended by the police, gets locked up in a cell, and even having his beer confiscated, the observational learning still comes into play. This occurs when the policemen themselves drink the confiscated beer, giving them the impression that beers are better than diamonds. Therefore, giving viewers the notion that they should also buy Comparison The use of observational learning is more effective compared to classical conditioning. This is because the influences of an authoritative figure I. E. The poli cemen are brought into the picture. Therefore, it reinforces the observational learning.Like mentioned earlier, policemen are people of authority, therefore, if they were to do something that is generally not proper, which is in this case, drinking the confiscated beer, their actions would actually be socially accepted since they are people who are of higher authority than a normal civilian would be. The use of classical conditioning as a comparatively weaker impact to the audience in contrast to the use of observational learning. Since the stimulus of classical conditioning does not naturally bring about the response or interest to the beer, it can easily be forgotten if it is not reinforced.One-way for Heinlein to resolve this problem is to keep on playing the commercial. However, they would have to bear the costs incurred, and not forgetting, the contempt from irritated viewers who are forced to view the annoying commercial over and over again. 3. 2 Memory theory For this commerc ial, under the psychological theory of Memory, it â€Å"attacks† the ewer's sensory memory, specifically the Echoic Memory. Thus, it makes the viewer able to react to the annoying singing by remembering the commercial better since it is using the audio element to etch the product into the viewer's minds.The audio element is supposedly the most prominent sensory element of the commercial. Hence, the commercial will be played over and over again in the viewers' mind. The point is, the viewer does not even have to view the commercial visually to have the desired impact of the commercial on the viewer. As mentioned before, the audio element is the strongest agenda of the whole commercial. For this commercial, using the same psychological theory of Memory, the commercial is appealing to the viewer's sensory memory, especially the Iconic Memory to remember the product.As can be seen, we can work out with an example from the commercial that, the when the man buys the bottle of Scrab bles beer, and the cashier hands the buyer a soft toy, saying that it is a gift from buying the beer. â€Å"diamonds†, and the beer was confiscated along with him. Also, the makers of the commercial â€Å"attacks† the viewer's minds in which that they ill remember that the buying the Scrabbles beer is so good that, the police officers are enjoying themselves so much.Since the policemen, as mentioned, are people with authority, drinking the Scrabbles beers that they confiscated are seemingly more significant. This also portrays a powerful signal that the beer can even tempt the authorities under work obligations. Hence, such actions are being socially accepted, therefore, the viewer's implicit memory would subconsciously steer the viewer to buy Scrabbles beer. Both uses the same sensory theory and the only different is one, echoic and another, conic.Most commercial uses the echoic memory to remember, which in the Heinlein commercial you do not even need to use your eyes to watch and Just hear the songs they are singing is enough to serve the purpose. 3. 3) Motivation Theory Motivation is the factor that directs and invigorates the behavior of humans. Often, human motivation is driven by the intention, or arousal of achieving a goal. Primary drive are related to the biological needs that often helps to fulfill our basic needs, whereas secondary drive are prior to experience and learning that has no direct impact on our biological needs.In the two commercial that we have chosen, we can say that both commercials applies the secondary drive as both brings out the needs of a person to drink beer brought about by previous experience or learning. The main aim of the commercials that we have chosen was to motivate and attract the viewers to drink the respective brand of beer. Suggests that motivation stems from the desire to obtain valued external goals. The commercial started off with a seemly strange tagging – at least it is not common in most co mmercials that we see nowadays. It says, â€Å"It seems some people didn't take the last Heinlein commercial seriously.Although viewers might first think the commercial is trying to reprimand them, but it is actually indirectly motivating viewers to direct their attention on the commercial, simply because they do not want to be wrongly accused of â€Å"not taking commercial or anything seriously' and end off with a message when they got the attention by saying, â€Å"Remember, buy Heinlein, or we'll keep on running these commercials. † This suggests the determination shown by the commercial in motivating viewers to at least try the product, and that reignites the desire of consumers to obtain the beer – external goals.Furthermore, it also intends to serve as a constant reminder to consumers to realize their highest potential through drinking Heinlein instead of other brand of beer. Scrabbles In the second commercial, more than one approach can be applied to the adver tisement. Arousal Approach explains the increase of the stimulation and activity where people are willing to take the risk of getting caught by the police when purchasing the Scrabbles beer. Incentive Approach motivates people to buy Scrabbles beer, even the police whom are seen as protectors of the local people themselves are drinking Scrabbles.Hence, the impact and motivation, the local people receive when they revere to the police gives them the desire to obtain the same beer as their ‘protectors'. For Cognitive Approaches, the intrinsic motivation shows that the people are willing to buy the Scrabbles beer as it stimulates excitement for their own enjoyment whereas the extrinsic motivation, recognize the effort and give the soft toy as a reward. The need for affiliation was also applied on this commercial, the people who have seen the commercial will tend to follow what the police officers do because as the law enforcer, they themselves are drinking the confiscated Scrabbl es.Therefore, drinking Scrabbles would be seen as a gateway in establishing bilateral ties and maintaining relationship with the police. This commercial also motivates the viewers to realize their sense of self-actualization, the state of self-fulfillment, which is the highest level of Mascots Hierarchy, in which people realize their highest potentials, as the Scrabbles beer is now within their reach. Both commercials in this case use different styles and strategies in motivating consumers to purchase their products.In the Heinlein commercial, it uses the reverse psychological principles whereby it is indirectly motivating consumers to buy the Heinlein beer and it consists of symbol captions, which enable the viewers to establish inner thoughts to achieve constant memory of the product as well as incur the desire to try or even have the product. As for the Scrabbles commercial, it uses a more direct style and hence is clearer to understand. It motivates consumers as it consists of v arious theories of motivation, which gives several different perspectives on motivation.Furthermore, it adds a lot of humbly into the commercial that requires consumers to reflect on the purpose of the commercial and what it signifies. For example, firstly the diamonds are hidden in the soft toy, and the police confiscate the toy containing the ‘stolen diamonds' together with the Scrabbles beer. One scene where the innocent customers are trapped within a cell gives the impression of being ‘locked'. However, at the same time, the policemen are having a great time enjoying the confiscated beer.Hence, the Juxtaposition of the two agendas is basically trying to reinforce the point hat, without the beer, you would be miserable as signified by the customers being locked up and feeling miserable, yet at the same time, when you have the beer, you would be at the top of the mountain as portrayed by the policemen merrily drinking away. These metaphors and symbols are worth looking into as they indirectly motivate viewers to buy the beer and act as an unconscious motivation tool. 3. 4) Social Psychology Theory This commercial uses the Persuasion Theory. It is a process of changing attitude.

Analysis Of Michal s Favorite Subject Of School Is Math,...

Michal’s favorite subject in school is math, because it comes natural for him. He, also loves topics like marketing, and business which is his major. He also grew, up in a family that enjoyed math and was always natural at it. He see’s math as important because it is the core of his major. Although writing and reading will be used as well, in all his classes most of the work he does involves using math and math topics. He enjoys math, solving problems, and numbers. The subject that Michal is least interested in is Social Studies. He mentions that all the classes he took in middle school for social studies were not very active. He described something similar to the Banking concept in which he was fed information to memorize and was not really interactive like he was in his other classes. According to Michal these experiences is what caused him to dislike history and social study classes. All these subjects play a role in Michal’s life, but literacy and art also p layed a role in not only his life, but his community. Michal’s family do have books held in their households, all are written in English, but he mentions that they do have books that were written by Africa or an African American authors. He remembers books that are about the African culture that his mom would read to him when he was young. Other than reading at home his mom would sometimes bring him to the library for a read aloud night. As I mentioned my interviewee’s family was always interested in math. Both of my