Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious persuade band in the bow of Colorado. The advertising plan will be premised on the throw let on of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to piss sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult ane to enter. Therefore, an advertising/promotional plan mustiness me created that is original, compelling, and thought provoking enough to keep in line proper food market saturation, and aw beness of the band and its product. FFL was formed in 2000 in agency Beach, California. Throughout the eld on that point has been some(prenominal) line-up changes. There has been years of inactivity and various side- projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a commonwealth of 135,468 region anyy, which is not necessarily conducive to a palmy music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL must look regionally and nationally in ordination to clear up exposure. Therefore a proper advertising plan must be both local and national in scope.

With the deform of FFL?s first abounding-length album there are a number of issues to visit. What publications to advertise in, what cities to perform in, al! l this in addition to stick outing cover art, merchandise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised music genre? Who and what type of fans are we trying to attract? argon we semipolitical or apolitical? These... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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