Written Commentary on Market Failure and Elasticity

Written coif Commentary N. 1Economic Commentary return: SL numerate 1 PracticeTitle of draw out: Nike, Adidas see golden opportunity in mainland ChinaSource of extract: NewsweekDate of extract: 03/10/2007Date the commentary was written: 11/10/2007Section of the syllabus to which the commentary relates: Section 2.1Commentary Number 1 Practice ExtractNike, Adidas see golden opportunity in ChinaShoemakers have retentive battled for market, but Olympics raise the stakesThe capital of fierce China Olympics are less than a year absent and one of the hottest races shaping up is non among the athletes, but the companies that outfit them. China is one of the largest emerging markets and a top focus for garbmakers conflict for market share. And as the 2008 Beijing Olympics approach, the intensity is reaching a new high. The Beijing 2008 Games are set to be the superlative sporting event in modern Chinese history, utter Paul Pi, head of market for Adidas in greater China. Adida s is an positive sponsor of the Olympics. In attachment to paying a describe $80 million for the sponsorship aim, the connection has coordinated a selling blitz that includes opening an bonnie of two stores a day in the country. The German follow has declared the event depart help put it in the No. 1 position in China by 2008, a coveted brand now held by shoe giant Nike.

Nike says China is hover to become its second-largest market in the world by 2009 subsequently the U.S. The company has seen tremendous gains at that place; its first-quarter earnings account in September show gross sales in China jump ed 50 percent. And Nike executives say the c! ompany is increase its ingest there. The Chinese grocery store is the most exciting securities industry in the world, said Nike Brand President Charlie Denson. Nike declined to discuss its Olympics merchandising plan but says the Olympics is less about advertising than about... If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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