Max Hamburger Essay Example for Free

muck Hamburger EssayHistory- Established in 1968, Max was the inaugural burger fast food chain in Sweden. Their founders Curt Bergfors and Britta Anderson opened their first restaurant in Gallivare, highschool up in the northern part of Sweden. Max is a second generation family owned lodge run by the sons of founder Curt Bergfors. The name Max stems from founders nickname. The founder, Curt Bergfors is even so active in the company as Chairman of Board, and family still owns 1000 percent of the company.Richard Bergfors is the companys President and Christoffer Bergfors is the Vice President. Market Analysis 2007 was the year when Max took a good hard liveliness at themselves, in terms of humour change. After hearing the reports of how global warming is affecting their planet, Max started thinking on how to make a change? Max realized that they were part of problem only they also want to be part of solution. Max conducted a climate inventory that also include their suppli ers. In assistance with the Natural Step and UW, Max analyzed the entire production chain.The direct climate impacts were analyzed using the Greenhouse Gas Protocol, which also forms the basis for international ISO standards, 14. 065. The analysis included readiness consumption in buildings, transports, packaging, and the climate impacts from each respective ingredient. In food production the main contributors to the greenhouse effect are carbon dioxide, methane and nitrous oxide. They soon realized that that in their business, the meat in their hamburgers was the great source of the emissions.